Marketing Assessment | Marketing Audit

Pillar 1: Strategy & Planning

How would you describe your marketing strategy documentation?

Research shows companies with documented strategies achieve 313% higher ROI (CoSchedule, 2023).

No documented strategy

We operate reactively without clear documentation

Basic goals documented

We have high-level goals but no detailed plan

Quarterly strategy with KPIs

Clear strategy reviewed quarterly with defined metrics

Comprehensive strategic framework

Integrated strategy with KPIs, monthly reviews, and executive alignment

Pillar 2: Channel Performance

Select all that apply. Most B2B companies spread budget across 4-6 channels.

LinkedIn Email Marketing Content / SEO Paid Advertising Events / Webinars Partnerships

Pillar 2: Channel Performance

Gartner reports 70% of B2B budgets go to channels without proper attribution.

We don't track it

No systematic tracking of channel performance

Vanity metrics only

Traffic, impressions, engagement—but not tied to revenue

Attribution modeling in place

We use first-touch or last-touch attribution

Multi-touch revenue attribution

Full revenue attribution per channel with closed-loop reporting