Most B2B companies waste 30-40% of marketing spend on unproven tactics. This diagnostic reveals exactly where your gaps are—and how to fix them.
This assessment synthesizes frameworks from McKinsey's Marketing Excellence model, BCG's Growth-Share Matrix, and Deloitte's CMO Survey data. It measures the 5 pillars that separate high-performing marketing teams from the rest.
Companies with documented strategies see 313% higher ROI (CoSchedule, 2023).
70% of B2B budgets go to channels without proper attribution (Gartner).
Fractional CMOs deliver 2.1x ROI vs. full-time hires under $50M revenue (HBR).
Disconnected tools cost B2B teams 15-20% of productivity (Forrester).
Only 23% of CMOs can prove marketing's revenue impact (Deloitte CMO Survey).
Answer 12 questions across the 5 pillars. Each question maps to proven frameworks from McKinsey, BCG, and Gartner research.
Your results are compared against 500+ B2B companies in the $5M-$50M revenue range to show exactly where you stand.
Receive a ranked list of your top 3 gaps—with specific, evidence-based recommendations on how to close them within 90 days.
Most teams have 2-3 fixable gaps costing them 30%+ in wasted spend. Identify yours in 12 minutes.
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